Working with the amazing guys over at Sideshow Agency, Mambo Media was tasked with this challenging brief. With its extremely visual and quirky approach the project was great fun to work on. As director I led the creative approach and visuals of using light bulbs to lead the character on a journey through the beautiful landscapes all located at Hengistbury Head. 

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Following detailed preparation and recce, filming took just a day – with key footage shot during the ‘golden hour’ to create a dream effect. We used lights and programmable timers to create a visual narrative guiding you through the film to the ‘You’ neon.

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Specific VFX were added during the post-production phase including, moving particles, lens flare and colour grading to deliver a cinematic quality output.

The soundtrack was supplied by AUB, who commissioned a drummer to create a bespoke piece. The beat was used to add pace to the edit, combined with sounds of nature taken from the location.

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Once complete, the final film was then promoted on AUB’s website and various social channels with some paid support.

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The Results:

18,000+ views in 3 weeks

400+ Facebook Reactions

75+ Shares on Facebook alone