CÎROC luxury Vodka launches a new collaboration with Italian fashion house Moschino at Milan Fashion Week.

Uniting the brands' cheeky take on luxury, the campaign kicked off today with a traffic-stopping moment as creative director Jeremy Scott was joined by global superstars including models Jasmine Sanders and River Viiperi and recording artist WizKid.

It marks the start of 18 months of celebration including a limited-edition bottle design and events from Brazil to Ibiza, in a campaign set to disrupt the luxury space.

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Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited edition bottle and global event series headed up by Moschino's creative director, Jeremy Scott and a cast of global talent, in a true celebration of individual style.