KODALINE

SOMETIMES

KODALINE "SOMETIMES" - MUSIC PROMO

PRODUCTION MANAGER

PromoNews Article:

Kodaline vocalist Steve Garrigan shows life through his perspective, in Mike Baldwin's intimate and canny video for Sometimes. 

Utilising a SnorriCam rig, the camera is focused on Garrigan's face throughout his daily routine, from band practice, drinks in a crowded bar, a walk on London streets, and including the inevitable lower moments that we all suffer from. The focus on his face at all moments is representative of anxiety, and having expectations of who you should be and what you should be doing, because it feels as though someone is always keeping check.

Characteristic of many of Mike Baldwin's videos, this is simple in its concept, but turns out to be a very well-judged visual accompaniment to the powerful lyrics. 

MIKE BALDWIN: 

It's not the lightest bit of kit, but Steve managed to sail through the shoot without getting a hernia.

"There was initial talk in the brief of having a single shot video but I thought it would be great to have a single perspective instead.

"The track is about suffering anxiety in certain situations and I wanted to try and capture that feeling visually. Steve (the singer) was an absolute legend to put up with wearing the SnorriCam rig all day as it wasn't exactly the most comfortable or lightest bit of kit but he managed to sail through the shoot without getting a hernia."

DIRECTOR. Mike Baldwin

PRODUCER. Jack Lightfoot

ASSISTANT PRODUCER. Emily Vincent

PRODUCTION MANAGER. James Dearden

1ST AD. Peter Bromfield

DIRECTOR OF PHOTOGRAPHY. Arthur Mulhern

FOCUS PULLER. Nacho Guzman

2ND AC. Christopher Jorr

GAFFER. Nick Edwards Tombs

ART DIRECTOR. Zenon Clements

WARDROBE. Elle Fell

MAKE-UP. Poppy France

EDITOR. Mike Baldwin

COLOURIST. Steffan Perry

GRADING COMPANY. Framestore

DIRECTOR'S REPRESENTATION. Carrie Sutton

COMMISSIONER. Jane Third

My name is James Dearden and I’m a Producer / Filmmaker and Graphic Designer. My passion is for engaging content and finding a harmonious balance between playful yet provocative media. I am a creative problem solver at my core, with a hand in all things online, corporate and commercial, striving to present beautiful stories with powerful imagery.

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