KREAM & RANI

GO SOMEWHERE

KREAM & RANI "GO SOMEWHERE" - MUSIC PROMO

ASSISTANT PRODUCER

DIRECTOR    Mike Baldwin
PRODUCER    Jack Lightfoot

ASSISTANT PRODUCER     James Dearden
PRODUCTION COMPANY    Blindeye Films
DIRECTOR OF PHOTOGRAPHY    Carl Burke
 

Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.

It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.

With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.

MICHAEL BALDWIN:

“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”