KREAM & RANI
KREAM & RANI "GO SOMEWHERE" - MUSIC PROMO
DIRECTOR Mike Baldwin
PRODUCER Jack Lightfoot
ASSISTANT PRODUCER James Dearden
PRODUCTION COMPANY Blindeye Films
DIRECTOR OF PHOTOGRAPHY Carl Burke
Rani feels the music in Michael Baldwin's video for her team-up with Norwegian duo Kream.
It's a conceptual performance video, where the vibrations of the instruments are connected to a futuristic blue bath, the water pulsating along with the bass.
With strong performances and spot-on art direction from Anthony Neale, the video feels current and exciting, and is as instantly replayable as the track it accompanies.
“The band sent me some great mood reference that became the springboard for the idea. It evolved a lot along the way but we wanted to create the sense of a ‘live’ performance that was more art instalLation than regular music video.”