SODY

BEDROOM CEILING

SODY 'BEDROOM CEILING' - MUSIC PROMO

PRODUCER / DOP / EDITOR / VFX

DIRECTOR: Jack Lightfoot

PRODUCER: James Dearden

DIRECTOR OF PHOTOGRAPHY: James Dearden

ART DIRECTOR: Emma Witter

EDITOR: James Dearden

VFX: James Dearden

GRADING COMPANY: Dan Moran

COMMISSIONER: Jess Spink

Jack Lightfoot directs an introspective promo for Sody's Bedroom Ceiling, capturing that feeling of helpless boredom that has become a an experience of so many in the past few weeks. 

Alone in her room and in her thoughts, it begins with Sody sprawled across her bed whilst performing to an overhead camera. As the video progresses, Sody starts replicating, each clone taking on their own aspect of a boring routine - sitting on the phone, texting, talking. It's a Groundhog Day of loneliness and isolation, and Sody has only the bedroom ceiling to keep her company. 

Minimalist in concept, DoP James Dearden employs an intimate and naturalistic style of cinematography to help tell the story, using an overhead vantage point to directly link to the title of the track. 

My name is James Dearden and I’m a Producer / Director and Graphic Designer. My passion is for engaging content and finding a harmonious balance between playful yet provocative media. I am a creative problem solver at my core, with a hand in all things online, corporate and commercial, striving to present beautiful stories with powerful imagery.

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