SODY 'BEDROOM CEILING' - MUSIC PROMO
PRODUCER / DOP / EDITOR / VFX
DIRECTOR: Jack Lightfoot
PRODUCER: James Dearden
DIRECTOR OF PHOTOGRAPHY: James Dearden
ART DIRECTOR: Emma Witter
EDITOR: James Dearden
VFX: James Dearden
GRADING COMPANY: Dan Moran
COMMISSIONER: Jess Spink
Jack Lightfoot directs an introspective promo for Sody's Bedroom Ceiling, capturing that feeling of helpless boredom that has become a an experience of so many in the past few weeks.
Alone in her room and in her thoughts, it begins with Sody sprawled across her bed whilst performing to an overhead camera. As the video progresses, Sody starts replicating, each clone taking on their own aspect of a boring routine - sitting on the phone, texting, talking. It's a Groundhog Day of loneliness and isolation, and Sody has only the bedroom ceiling to keep her company.
Minimalist in concept, DoP James Dearden employs an intimate and naturalistic style of cinematography to help tell the story, using an overhead vantage point to directly link to the title of the track.