VISA & BARCLAYS

AN EASIER WAY TO GET TO RIO

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VISA & BARCLAYS - AN EASIER WAY TO GET TO RIO

ASSISTANT PRODUCER / ART DIRECTOR / EDITOR / VFX

A short comedy film, drawing on the Great British public’s famed sense of humour. The video showed members of the public attending Olympic ‘try-outs’ in a bid to secure a coveted spot on the Olympic team and a trip to Rio. 

Working with the team at Sideshow who worked with Visa and Barclays to come up with the concept and storyboard. It was my job as part of a creative team to make their idea become a reality, sourcing locations, actors, props and costume. I had a strong vision for the look and style of the film and directed the team towards the colour schemes and how that was further influenced within the grade.

My name is James Dearden and I’m a Producer / Filmmaker and Graphic Designer. My passion is for engaging content and finding a harmonious balance between playful yet provocative media. I am a creative problem solver at my core, with a hand in all things online, corporate and commercial, striving to present beautiful stories with powerful imagery.

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