PRIDE OF SERIES

IN PARTNERSHIP WITH TSB

REACH x TSB ‘PRIDE OF SERIES’ - BRANDED CONTENT

PRODUCER / DIRECTOR

Over the past 3 years I have produced and directed over 50 films for the Pride of Series. Often juggling 10+ films in as little as 6 weeks. I had to find the best narrative, find contributors as well as manage the deliveries. The People I have met making these films have been truly inspiring and I feel privileged to meet.

Here's a selection of the people I have filmed over the years and a brief description of their achievements. Each of these represent a fully planned shoot, filming all around the UK, often filming several a week to hit the deadlines:

TULLY KEARNEY

Swimmer who overcame a series of painful injuries and setbacks to become a three-time world champion

CORINNE HUTTON

Mum broke world records, and raised more than £700,000 through her own charity after losing all four limbs to sepsis at the age of 43

EDWINA BROCKLESBY

“Iron Gran” triathlete and founder of a charity promoting sport for older people is living proof that it’s never too late to start exercising

GARETH THOMAS

Rugby legend who inspired millions when he came out as gay, and who this year broke down stigma around HIV by revealing he is living with the condition

PLAYING OUT

Group of parents and neighbours created Playing Out, a scheme that closes streets to traffic one day a week so kids can play outside safely

MIKEY POULLI

Promising young footballer who went blind at the age of seven has been earmarked as a future England star

BRIGHTON TABLE TENNIS CLUB

Breaking down barriers and uniting people of all ages, including refugees, people with disabilities and asylum seekers, through a mutual love of table tennis

DINA ASHER-SMITH

Britain’s fastest-ever woman made history with victory in the 200m at this year’s World Championships 

BEN STOKES

Stand-out star of an unforgettable summer of cricket inspired England’s historic World Cup win before one of the greatest Test innings of all time

JOSH LLEWELLYN-JONES

Has raised £750,000 for cystic fibrosis charities and is now inspiring children with the condition to take up exercise

ALFIE FITZSIMMONS
After his dad passed away, Alfie set up a charity campaign to support other children affected by bereavement

OLIVIA GALLAGHER
Olivia overcame serious health challenges and beat the bullies to become a record-breaking wheelchair racer.

ANNA HURSEY
Table tennis prodigy Anna became the youngest person to compete in the Commonwealth Games at a senior level in any sport.

BETHAN OWEN
Young carer set up karate classes for other young people in the same situation as her, helping children aged between six and nine.

ALI HAY
Skater dad-of-two Ali is passionate about fitness and has raised more than £240,000 to build a skatepark for kids.

IBI ALI AND LUKE WIGMAN
Wounded war heroes Ibi and Luke ran seven marathons on seven continents in seven days to raise £1million for a new forces rehabilitation centre.

SANDS UNITED
Sands United is a football team for men who have lost children to miscarriage or stillbirth, helping them to deal with their grief, depression and PTSD.

HARRY KANE
England's captain and talisman inspired his teammates and the whole country watching at home, as he won the World Cup Golden Boot in Russia.

BOBBY KASANGA
Bobby spent eight years in prison for gang-related crime but is now the driving force behind a football club that has become the heart of the community.

KIKO MATTHEWS
Smashed the record for rowing the Atlantic solo months after brain surgery, raising £101,000 for the hospital that saved her life.

LAWRENCE DALLAGLIO
More than a decade since Lawrence Dallaglio last ran out for his country, the legacy of England’s World Cup-winning number eight continues to endure both on and off the pitch.

DALE YOUTH BOXING CLUB
The horrific Grenfell Tower fire in June sparked a community response that inspired the nation, as people came together to offer food, shelter and comfort.

CLAIRE LOMAS MBE
When Claire Lomas completed the Great North Run in her now famous “bionic suit”, it was hailed as one of the most incredible sporting achievements of 2016.

MARYAM ALI
Inspirational cricket coach Maryam is introducing the sport to the next generation of female cricketers in Yorkshire.

SI-AM JUNTAKEREKET
The thought of riding across Australia is overwhelmingly daunting, even for the most seasoned endurance athlete. In Cornwall, though, a 13-year-old schoolboy looked at the map, shrugged his shoulders and started training for the challenge.

ISABELLE WEALL
Isabelle fell victim to meningitis when she was seven. She was rushed to hospital, and her mum and dad were warned she might not survive.

ELLA CHADWICK
Ella Chadwick’s life was transformed by a kidney transplant – and now she’s determined to do all she can to thank the doctors and nurses who looked after her.

CALLUM SMART
When Callum’s best friend was killed in a road accident, he was determined that some good should come out of the tragedy.

MICK CULLEN
It’s a dedicated football fan who will support his side come thick and thin through the harsh winds and plummeting temperatures of the British winter.

BILLY MONGER
After losing his legs in a horrific crash, racing driver Billy Monger has inspired racing fans and the wider public with his incredible determination to bounce back.

TAEJA JAMES
British Gymnastics is currently enjoying something of a golden era – and the emergence of Taeja James, from the City of Birmingham Gymnastics club, ensures that it’s likely to continue for some time to come.

STREETSPORT
On a floodlit astroturf pitch in Aberdeen, the excited shouts of youngsters playing football are one sign of Streetsport’s positive effect on the local community.

DAVID WEIR CBE
When David Weir crossed the line ahead of the pack at the London Marathon in April, he described it as his “best victory ever”.

My name is James Dearden and I’m a Producer / Director and Graphic Designer. My passion is for engaging content and finding a harmonious balance between playful yet provocative media. I am a creative problem solver at my core, with a hand in all things online, corporate and commercial, striving to present beautiful stories with powerful imagery.

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